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- - - Websites
      Create a free website that comes with built-in marketing tools.
    - Domains
      Claim a custom domain to make it easy for people to find your brand on the web.
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- - - Email
      Engage your audience with beautiful, branded emails.
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      Design landing pages that grow your audience and help you sell more stuff.
    - Digital Ads
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      Build your following with targeted ads and organic posting on Facebook, Instagram, and Twitter.
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      Send printed postcards around the world with the help of our address finder.
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Platform Features
- - - Marketing CRM
      Get to know your audience and find new ways to market to them.
    - Signup Forms
      Grow your audience with a pop-up or embedded form.
    - Segmentation
      Segment your audience based on shared traits.
    - Behavioral Targeting
      Target your messages based on people's purchase behavior, app activity, and more.
    - Predicted Demographics
      Get predictive insights about your contacts so you can personalize your marketing.
    - Tags & Contact Profiles
      Keep track of what you know about your people with customizable tags.
  - All audience tools
- - - Content Studio
      Sync, store, and edit all your images and files in one place.
    - Creative Assistant Beta
      Get beautiful, on-brand designs made for you with the power of AI.
    - Dynamic Content
      Personalize individual content blocks within your emails.
    - Subject Line Helper
      Get real-time feedback on how to refine your subject lines.
    - Campaign Templates
      100+ pre-designed email and landing page templates that fit any message.
  - All creative tools
- - - Customer Journeys New
      Design personalized journeys using conditional logic and branching points.
    - Integrations
      Sync your store data and connect other tools to unlock more automation features.
    - Transactional Email
      Deliver informational, trigger-based emails using our API or SMTP.
  - All automation tools
- - - Reports
      Track sales and campaign performance in easy-to-digest reports.
    - Smart Recommendations
      Get personalized recommendations to help you make your next move.
    - A/B Testing
      Run an A/B or multivariate test to optimize your content, layout, or send time.
    - Surveys
      Gauge interest and customer satisfaction by gathering feedback.
  - All insights tools
Not sure where to start?
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      Drive traffic and boost sales with a marketing platform that seamlessly integrates with your store.
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      Find product‑market fit, learn from user feedback, and launch your first marketing campaigns.
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      Learn to write a business plan, find product-market fit, and build your online presence.
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      Ways to reach more people, generate leads, and grow your following.
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      Tips for growing your online sales.
    - Social Media
      Tactics for growing your fan base and getting more engagement across channels.
    - Customer Retention
      How to turn casual fans into lifelong customers.
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- - - How Shapeways Increased Their Click-Through Rates by 525%
      
      The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
    - Managing 2 Types of Users at Once
      
      How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
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- - - Features for helping clients
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      Catch up on tips and marketing wisdom from freelancers and agencies around the world.
- - - Marketing API
      Use custom data from your app to power timely, relevant marketing campaigns.
    - Transactional API
      Send targeted and event-driven emails and handle and parse inbound email from your users.
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      The latest updates to our APIs and developer tools.
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App Integrations

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- - ORIGINAL SERIES
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- - Podcasts
    - The Jump
    - Going Through It
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- - Workshop
    - 5 things that make a great leader in tough times
      
      Leadership in times of crisis – sure, but how? Because what worked in good times probably won’t work right now.
    - What it’s like to be a startup saviour
      
      When you’re dealing with Steve Hogan, it means business is going badly. He’s part of a network of founders who have made their name turning around startups in danger of folding – and ever since the global pandemic struck, he’s been busy.
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- - BRIEFINGS
    - Everything you need to know about calculating your carbon footprint
      
      As the climate crisis moves to the top of consumer agendas, it’s becoming increasingly common for companies to calculate and communicate their carbon footprints. Here’s exactly how to do it.
    - How to make money outside of the workshop
      
      Ana Kerin founded her ceramics brand in 2012, hosting pottery classes in her studio. Last year she took it further, organising creative retreats in France and Portugal.
  - All articles
- - LIFE
    - How I live: holistic nutritionist Bianca Valle
      
      Bianca Valle explains how she became a holistic nutritionist, painter, photographer, zine-maker and artist running a phone-based nutrition hotline.
    - Meet Hinoki
      
      A modern brand using traditional methods
  - All articles

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Product Updates

Get the latest on new features, product improvements, and other announcements.

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Master the Ways of Marketing

We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.

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Announcements

Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.

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Marketing trends

COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen

Industry insights and trends as small businesses pivot.

Company news

Mailchimp Announces $1 Million Integration Fund for Developers and Startups

Mailchimp is investing in developers to build solutions for small businesses.

Product Advice

New Ways to Grow Your Audience With Mailchimp’s Mobile App

Add and manage contacts from the palm of your hand.

Success stories

Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.

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Case Study

How Shapeways Increased Their Click-Through Rates by 525%

The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.

World Art West's Executive Director Julie Mushe and Marketing and Communications Director Terry Conway

Customer Spotlight

Targeting Smarter with Tags and Segments

World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.

Mary Frances and Jamie of the Roadie team standing together on steps outside. Both women are smiling and looking downward at the photographer.

Customer Spotlight

Personalizing Your App's Marketing with Mailchimp's API

How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.

Marketing tips

A little knowledge can go a long way. Which is why we’re sharing some smart, simple ways to help you reach your goals, no matter how big or small.

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Black Friday and Cyber Monday promotion strategies.

Business tips

Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales

Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.

Business Tips

5 Easy Ways to Promote Your Website and Grow Your Business

Search, social, email, and more ideas for driving visitors to your website.

Business tips

Drumming Up New Business When the Economy Isn’t Great

Three experts offer advice for staying afloat while navigating uncertain times.

Guides and tutorials

Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.

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Business tips

How to Successfully Start a Small Business Online: Tips and What to Avoid

Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.

Business Tips

How to Create a Homepage That Drives Clicks

Ideas for designing a homepage that engages visitors and encourages website traffic.

Business Tips

How to Launch a Website

Use this 10-step checklist to create a website that expresses who you are and supports your business success.

Business Tips

A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020

An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.

Case Study

Why Small Businesses Should Start Marketing on Day One

We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.

Business Tips

How to Develop a Strong Digital Brand for Your Business

An expert shares 7 things to focus on to create an engaging website and digital presence.

Business Tips

5 Easy Ways to Promote Your Website and Grow Your Business

Search, social, email, and more ideas for driving visitors to your website.

Business Tips

Connect with Your Audience and Drive Engagement

Learn how to increase loyalty and build deeper user engagement with your digital product.

Business Tips

Email Marketing Benchmarks and Statistics by Industry

Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.

Customer Spotlight

How a Lifestyle Brand Makes Lasting Connections with Welcome Emails

Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.

GUEST POST

6 Ways to Get More Conversions on Your Landing Page

Use these tips to catch your customers’ attention and spur them into action.

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Business Tips

Keep Your Business Sailing Smoothly While You’re on Vacation

Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.